The role of audiences and social networks in the media advertising mix

SUMMARY: 

There are different tools that measure the audience of a media outlet's content. How can the media reconcile this data with the search for relevance in their news and with their editorial line? How do audiences, through social networks, influence editorial decisions?

PRESENT: 

Marlén Eguiguren, director of EMOL.

John Müller, journalist and columnist for the Spanish newspaper ABC.

Sebastián Valenzuela, academic at the UC School of Communications and researcher at the Millennium Institute Foundational Research on Data.

WHEN AND WHERE:

Wednesday, March 31 at 1:00 p.m. on youtube at: https://youtube.com/watch?v=-O1EHf